|
GM's immediate, minimal-hassle, low-cost, no-brainer answer to the Japanese truck challenge laid in its partial ownership of Isuzu Motors Ltd. of (no surprise) Japan. By simply buying trucks from Isuzu and slapping some Chevrolet badges on them, GM had a somewhat viable contender in the mini-truck melee. The too-adorable name it pinned on this new "trucklet" was LUV for "Light Utility Vehicle."
|