(NewsUSA) - It's usually better to be a big fish in a small pond than a small fish in a big pond, or so the saying goes. Many of today's small and medium-sized companies are trying to figure out how to make a big splash when launching or renovating their presence on the web.
How crowded is the web? Well, according to Royal Pingdom, a global Internet tracking and statistics company, there are over 234 million unique websites.